Studio 100 and Master Interior
Studio 100 contacted Master Interior themselves for the design of the Churchill Club. “In the beginning, the request was still quite abstract,” say Hans and Isabelle. “We knew that Studio 100 wanted a ‘vipper than vip’ space for 40-45, a musical set during World War II. For the first meeting, we created three mood boards. We based these on colors and materials from that period.”
The Master team met for the first time with Gert Verhulst and Sergio Herman at AIRrepublic, Sergio’s restaurant in the Cadzand marina, at the end of March. “Gert and Sergio clearly told us what their expectations were. That six-hour brainstorming session became the foundation of our design.”
When designing an interior, the architects take the client’s wishes into account whenever possible. “In the Churchill Club, circulation was important, for example. That’s why the spaces subtly flow into one another. At the same time, they can be separated from each other by the curtain system in the center of the restaurant.”
Process
The preliminary design by Hans and Isabelle was approved relatively quickly by Gert and Sergio. “Of course, they made suggestions and stayed involved. It’s a process you go through. For example, Gert found the atmosphere and comfort important.”
The performances of 40-45 take place in a pop-up theater. “But the Churchill Club will be used intensively for a long period,” say Hans and Isabelle. “We took that into account as well. The client gives us input, and we think further from scratch. Everyone gets a personal approach.”
Made to measure
A design made to measure, thanks to the creativity of the interior architects, the wide selection of furniture from various collections, and the flexibility of the Master Atelier. “Sofas, the counter, shelves, the bar—everything was custom-made in the workshop. We also took care of the wallpapering ourselves. We ensured the best combinations of shapes, materials, fabrics, leathers, and lacquer colors.”
In mid-September, the Churchill Club was completed. “A project delivered on a short timeline, made possible only by the pleasant collaboration with Studio 100. During the delivery and installation of the furniture, we were on-site ourselves. We always want to be there to fine-tune at the last moment. As Sergio emphasized to us: perfection lies in the details.”
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